Indeed you do Ms Hepburn, indeed you do!
Katharine Hepburn as Wikipedia puts it was “known for her fierce independence and spirited personality, Hepburn was a leading lady in Hollywood for more than 60 years.” Katharine made her mark on the world by refusing to follow its rules, without publicly appearing to bad behaviour. She was who she was.
I challenge you this Thursday to think about how you can apply this to your marketing. There are so many “marketing rules” but how can you go against that to once again promoting your business. Perhaps you’ll share something unexpected on your Facebook page, like a great song to get people moving. Perhaps you’ll try new copy in your ad, something you’ve always wanted to try but the gurus said you shouldn’t. Go off and do that and please report back, I’d love to hear how it went!